Six Crucial Steps in Creating & Executing a Mobile App Marketing Campaign
Most enterprises think about promoting an app, only after the completion of the development process. But marketing experts recommend business to make and implement a comprehensive mobile app marketing strategy before the development starts. An effective mobile application marketing strategy must be created based on the clear idea of the specific system. Further, the complex and time-consuming nature of the promotion strategy makes it essential for businesses to plan to complete development cycle starting from the pre-production stage to post-release phase. At the same time, the strategy also needs to consider some crucial steps to make the mobile application viral immediately after its commercial launch.
Six Crucial Steps to Optimize the Outcome of Your Mobile App Marketing Campaign
1) Beta Test the App
Before releasing the mobile application commercially, you need to beta test it thoroughly by approaching the right individuals. Along with using the app, these individuals will share quality and honest feedback. There are also chances that you have to provide incentive to the individuals to encourage more individuals to use and evaluate the app. The feedback will help you in identifying some of the features of the application that need improvement. Also, you can ask the group to promote your application by writing blogs and app reviews, and sharing the mobile application socially.
2) Team Up with Other Marketing Professionals
You can even consider optimize the marketing of your application by collaborating with other digital marketing professionals. You can always team up with website owners, mobile application developers, email list owners and similar digital marketers to promote your mobile application on their platforms. However, the joint venture will require you to incur some additional expenses. There are also chances that you have to share a portion of revenue to your partners. But their experience and user base will definitely make your application popular within a very short span of time.
3) Submit and Optimize the App for App Store
The number of downloads of a mobile application can be easily increased by submitting it to app stores. So you must understand process to get your application listed on the app store. At the same time, you must optimize the application to enhance its visibility. Many customers even search the app store to find specific types of apps. Therefore, the title, description and page of the application must include the relevant keyword and key phrases to generate more visibility for the app, while optimizing its app store listing.
4) Optimize the App Landing Page for Search Engines
Similar to conventional websites, your application landing page also needs to be optimized for major online search engines. As many people use search engines to gather information about mobile applications, you need to increase the visibility and ranking of its landing page on search engine result pages. The landing page can also be optimized for search engines simply by considering a number of key factors including app’s features, functionality, benefits and advantages. Further, you have to write the content by targeting the buyer and user personas.
5) Popularize the App through Recommendations
Many enterprises nowadays popularize their apps through app recommendation or app discovery programs. Under this method, an application can be promoted through the recommendation of app publisher and mobile content networks. You can simply approach these professionals, and request them to promote your application while creating and distributing mobile content. However, the network will require you to pay fees to avail the publishing services. As the networks frequently monitor user behavior, they will help you in increasing the number of application downloads, while ensuring that it is being used really by customers.
6) Include Easy to Share and Like Options
It is also a great idea to promote the app through its user. Often users love to share their experience and activities through their friends. They even love to recommend their favorite mobile applications to their friends. While developing the app, you must ask the developers to incorporate features that enables used to like and share it in an instant. However, the option must not make the users irritate. A small popup banner can be displayed below the app, and the user can like or share the app simply by clicking on this simple option.
The mobile app marketing strategy can be further optimized using a variety of customized tools and services. Some of these tools are further designed by keeping in mind the most important aspects of the campaign including app testing, market research, prototyping, crowdfunding and app analytics. Mobile app development India teams can help you build mobile apps within allocated budgets and time schedules.
We provide mobile app development services. If you would like to speak to one of our expert mobile app developers, please contact us at Mindfire Solutions.